vancouver international guitar festival

PRESENTING GUEST SPEAKER DIGITAL MARKETING LEADER SANDY FLEISCHER

Sandy Fleischer.jpg

We are proud to welcome internationally renowned digital marketer Sandy Fleischer to give a keynote address at the VIGV Inaugural Luthier Conference on Friday afternoon, June 23.

Sandy, managing partner at Vancouver-based Pound & Grain, will present “Social Media and E-Commerce for Luthiers.”  An inspirational and highly entertaining speaker, Sandy will explore new opportunities in peer-to-peer engagement, monetization and creative discovery on a global scale for luthiers, suppliers and dealers. He will share techniques for turning fans, followers and friends into paying customers.

In two decades of digital agency experience, Sandy has presented at high profile events such as SXSW, Adobe Max, and the Society of Digital Agencies' SoDA Speaks. He contributes regularly to Strategy Magazine and is a former board member at DigiBC, the association for digital media professionals in BC. 

At Pound & Grain, he is the force behind award-winning campaigns for clients including SAP, TELUS, Electronic Arts, The CFL, Arc'Teryx and MEC. In his secret other life, Sandy is known as DJ Pescatore, and has played to crowds across Canada, the US and Italy.

VIGF Luthier Conference

VANCOUVER INTERNATIONAL GUITAR FESTIVAL IS PROUD TO ANNOUNCE ITS INAUGURAL LUTHIER (INSTRUMENT BUILDER) CONFERENCE. 

VIGF Luthier Conference is designed for professional luthiers, active hobbyists and anyone who wants a deeper look at the fascinating world of handcrafted musical instruments. You will have opportunities to meet face-to-face with the legends of the industry and mingle with your peers in a relaxed but professional setting. You’ll meet the pioneers of modern luthiery and the next generation of forward-thinkers who are shaping the future of the industry. Our one-day program encompasses two keynote speakers, 10 roundtable breakout sessions, our first VIGF Industry Award presentation, a recording artist panel, and a social mixer with live music to end the day.